Oddbox has teamed up with Penrhos Spirits to create a gin to fight food waste. Cucumber & Apple Gin is created using wonky cucumbers and apples rescued by Oddbox, and are then distilled and bottled by Penrhos.
It marks the first time Oddbox has teamed up to create spirit using rescued fruit. The imperfectly perfect fruit comes from Penrhos’ Fruit Farm in Herefordshire.
The liquid is bottled in Penrhos’ 100% recycled aluminium bottles that are fully recyclable, reusable, refillable and category first. Each bottle contains 200g of rescued cucumbers and apples, however only 500 will available of this limited-edition.
Harriet Williams of Penrhos Spirits commented: “We’ve always followed the Oddbox mission with great adoration for their food waste fighting focus. With an authentic synergy between our spirits and Oddbox’s vision, we couldn’t think of a better partner to be working with this summer to create a tasty, limited edition gin for both our customers.”
Oddbox co-founder Deepak Ravindran, added: “We love what Penrhos Spirits are doing with fruit that’s at risk of going to waste, and we’re also big fans of their new, reusable aluminium bottles. So this felt like a natural partnership. Two food-waste fighting companies, one delicious gin. Cheers all round.”
To celebrate the launch, the two brands have collaborated on a Wonky-Tini cocktail, which will be featured as our Cocktail of the Week on 11 August.
Bottled at 40% ABV, the gin is available today at an RRP of £38 per 70cl.
Well done on reducing eased food. I hope our daughter enjoys it.