Hartwall Original Long Drink has announced the launch of its brand new pineapple flavour, expanding its core range which features three other flavours: orange; cranberry and grapefruit.
This latest expression was inspired by the flavour’s industry popularity, with Hartwall reporting a 54% growth in 2021 for pineapple-based flavours.
Otherwise known as gin in a tin, the expression is a mix of Finnish artisan gin and flavoured soda. The gin and pineapple mix can be enjoyed straight or paired with rum, coconut water and fresh pineapple to make a Piña Colada Spritz.
Danielle Brady, brand development manager at Royal Unibrew, commented: : “We are giving a classic flavour a fresh new twist – perfect for Summer. After seeing demand for a new flavour of Original Long Drink, we are proud to say we have delivered and we’re really excited to be launching Pineapple!
“Over the last year, we have seen the remarkable growth of the brand into new venues across the North West and beyond, ensuring wider availability of the Finnish favourite and cementing it as a popular choice among consumers and bartenders alike. This new launch marks another step forward in our commitment to providing our customers refreshing and original flavours, which are easy-to-serve and just as easy-to-drink whether they’re enjoyed inside or outside.”
The new flavour will be available in 330ml cans at an ABV of 5.5%. Current stockists include North West based bars such as NQ64 and Bongo’s Bingo.
More information can be found here.
0 comments on “Hartwall Original launches pineapple gin in a tin”