London-based family gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’.
The extensive OOH campaign will take place across London Underground, featuring roadside posters, print media and digital and social media ads. It is expected to start from May 2023.
The purpose of the advertisement is to emphasise the distinctiveness of Hayman’s Gin.
Co-owner and fifth generation family member James Hayman commented: “We are proud that our family pioneered the distinctive taste of London Dry Gin and that we still put our original recipe in every bottle. The campaign simply communicates our unique story and role in the history of London gin.”
Hayman’s remains 100% independently owned and created using a traditional two-day process. Hayman’s London Dry Gin is made in the heart of London and sold in more than 70 countries around the world.
Jono Holt, Otherway, added: “It’s nice to write some proper adverts for a proper gin. Hayman’s have a rich and long history and we felt such a quality product deserved some quality advertising. We wanted to re-capture the timeless magic of traditional alcohol advertising where intellect and wit ruled supreme. When posters were truly valued for both their copywriting and art direction.”
Following the release in London, the campaign is expected to roll out internationally in the months that follow.