Tanqueray gin has announced a new global campaign, Let’s Live Magnificently, made up of a series of 10, 20 and 30 second television and radio digital ads, created by Anomaly London.
Marking the brand’s first campaign since 2018, the ads have been directed by Fiona Jane Burgess, with photographer Chloe Hardwick capturing the OOH visuals. Diageo’s creative team appointments is said to have focused on championing inclusion and diversity.
Nitesh Chhapru, global brand director of Tanqueray, said: “We’re really excited to bring to life our brand purpose through the Let’s Live Magnificently campaign. At the heart of the campaign is a simple idea that we all have the choice to turn any moment into something special with just a bit of inspiration and imagination; as we believe life is best served magnificently over a Tanqueray and Tonic.”
The brand’s popularity has been ever growing worldwide in recent years, with York Gin co-founder Emma Godivala naming Tanqueray Sevilla Orange one of her top five gins in a recent edition of Desert Island Drinks.
Anomaly London’s ECD, Joe Corcoran, added: “With the first global Tanqueray campaign in 4 years, we wanted to re-establish the brand’s iconic status in Gin. The campaign focuses on the mindset to not live life by half. To not choose one tasting note when you can have many. To treat the everyday with a lusciousness. To not settle for the ordinary, but to demand the extraordinary.”
The global campaign from Tanqueray will feature in the UK, Europe, North America, Australia and Brazil over the coming months.