Shed Distillery has announced the renewal of its Duty Free Global’s contract to represent Drumshanbo Gunpower Irish Gin in the Global Travel Free Channel for the next six years.
Gunpowder first debuted in the channel in 2016 and has been a success story ever since. Now available in over 80 countries, the brand is listed with operators including: Aer Rianta; DFS in the America’s; Dubai Duty Free; Lotte Singapore; Heinemann; Dufry; Lagardere and Tallink.
Speaking on the renewal, Shed Distillery founder and managing director Pat Rigney said: “The goal at The Shed Distillery has always been to create remarkable brands that can compete, on a global scale, with the best in the world. To achieve this, we need partners with a similar mindset and aligned values. Barry and the team at Duty Free Global truly reflect the Shed style of agility and passionate dedication.
“The travel retail channel has been key in the growing success of Drumshanbo Gunpowder Irish Gin, which is providing employment to over 80 staff members back in Drumshanbo. We have no doubt that the proud work carried out by Duty Free Global has contributed towards the recent win of “Spirit Brand of the Year” at The Wine Enthusiast’s Wine Star Awards in San Fransisco. We are very proud to continue our collaboration with Duty Free Global into the future.”
Both Duty Free Global and The Shed Distillery will be in attendance at the upcoming Summit of the Americas in Palm Beach in April, as well as May’s TFWA Singapore.
Duty Free Global founder Barry Geoghegan added: “We have journeyed together for the last seven years and the reaction to Gunpowder, the gin inside and the incredible packaging is second to none. Operators recognize that quality and care that has been shown by the team at the Shed Distillery and being named as ‘Spirits Brand of the Year’ is a true testimony to the passion of Pat Rigney and all who work for the Shed Distillery.
We are very proud to represent an Irish brand of this caliber in duty free and are excited to grow the brand further in the channel. DFS will be launching the new Gunpowder Californian Orange Citrus in their key airports – San Francisco, Los Angeles, and New York this Spring. The Shed Distillery also has extraordinary innovations coming down the track which we can’t wait to introduce our partners to”.