Kyrö Gin launching in Waitrose stores across the UK

Finnish distiller Kyrö Distillery Company has announced the launch of Kyrö Gin in Waitrose stores across the United Kingdom. 

Said to be a signature product from the Finnish distiller, the gin is made from 100% rye and wild botanicals, described as Finnish summer in a bottle.

Founded by five friends, Kyrö has a variety of spirits in their portfolio including liqueur and whisky.

Speaking on the Waitrose launch, co-founder Miika Lipiäinen commented: “Our listing comes after extensive research when we saw over 200 bottles of KyröDairy Cream sold over the counter at London Coffee Festival. Recent research we conducted found that 78% of our target demographic are likely to make a purchase at a Waitrose store, grounding our partnership with the national retailer. We are very proud of our achievements, especially with our rapid growth here in the UK. This is our first listing in a major UK retailer and is a huge moment for us as a brand. We’re looking forward to seeing how we continue to grow over the next few years.”

Bottled at 42.6% ABV, the producer has described the gin as having gentle citrus aromas, with herbal and sweet notes on the palate with concluding notes of pepper and rye.

The gin is available at Waitrose for £29.95 and can be found here. For more information on Kyrö, visit their website.

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