This week marks the 10th anniversary of Negroni week, which began on Monday (12 September) and will run through to 18 September.
Over the past decade, Campari, the company behind the Negroni week each and every year, has raised millions for charitable causes.
In this 10th year, Campari has announced Slow Food, a global movement of local communities and activists, as the single official giving partner. The Slow Food Negroni Week fund will help to support the charity’s international projects.
Negroni is one of the world’s best-selling cocktails, and consists of gin, vermouth and Campari and traditionally garnished with orange peel.
Marco Cavagnera, global channel and customer marketing senior director at Campari, commented on the week: “At CAMPARI, we are proud and passionate about making a difference, building upon the value raised during Negroni Week for charitable causes since 2012. We’re thrilled to once again be supporting Negroni Week and be celebrating the landmark occasion of the 10th anniversary, giving bartenders a chance to showcase their Red Passion and provide CAMPARI and Negroni lovers around the world with unique experiences, all for a worthy cause. Together with Slow Food, we invite everyone to join us in raising a Negroni to 10 phenomenal years of giving back and achieving meaningful change – and to 10 more.”
Here is a look at some of the various releases and events happening throughout the week to celebrate the cocktail and raise money for Slow Food:
Proof & Company release Negroni bundles
Available until 22 September, Proof & Company have announced the launch of both the Classic Negroni bundle and the Peddlers Negroni bundle, with pricing at S$189 and S$209 respectively.
The Classic Negroni bundle includes a bottle of Widges London Dry Gin, Mancino Rosso Amaranto Vermouth and Rinamato Scuro, giving customers everything they need to create their own Negroni.
For those who prefer a spicier cocktail, the Peddlers Negroni bundle includes a Peddlers gin – the world’s first Shanghai gin with a fusion of 11 rare botanicals – along with Mancino Rosso Amaranto Vermouth and Rinamato Scuro.
All purchases can be made here.
Ready-to-drink Red Negroni launched by Elephant Gin
Elephant gin is launching a ready-to-drink version of the Red Negroni, with the release in time for Negroni week.
All ingredients has been produced by Elephant Gin themselves, with six months of ageing in oak barrels. A German Riesling from winemaker Stefan Winter was used in the creation of the vermouth.
Each 700ml bottle comes with the brand’s trademark Maasai beads, handmade by three women from a Kenyan Masai tribe. 15% of bottle profits will go the recently established Elephant Gin foundation, with the goal of protecting the African elephant.
Speaking on the ready-to-drink release, co-founder Tessa Gerlach commented: “The ready to drink trend is here to stay. Consumers like it simple, but at the same time insist on high quality. With our new Negroni we serve these demands and can offer existing and new customers a high quality ready-to-drink cocktail experience using the best possible ingredients without any artificial additives”
Bottles can bought here from the brand’s online store at an RRP of £35.90.
Tip Top Proper Cocktails celebrates with Tip Top Negroni
Tip Top Proper Cocktails will be celebrating Negroni week for the entirety of September, with the brand providing canned Negroni for this year’s event.
The Tip Top Proper Negroni has been developed for the brand by bartender Miles Macquarrie of Kimball House. Its taste has been described by the producer as bittersweet with notes of orange and grapefruit undertones. It’s concluded with a juicy finish.
Tip Top’s charitable donations will also last the length of the month, with $1 of every Negroni sold will be donated to the Slow Food charity.
Purchasing is available here through the Tip Top website, priced at $39.99 for a one-time purchase. Included are 8 100ml cans at 26% ABV.
TreeHouse@51 to serve Cybele
TreeHouse@51 have partnered with Ginepraio gin and Garazzino vermouth to serve the Cybele – an Amphora Aged Negroni.
Sponsors of TreeHouse@51 will be supporting Negroni week’s partner Slow Food through donations. It’s located at St James’ Court in London.
Cybele takes its name from the Roman Goddess of Earth and Nature, with the drink aged in an amphora made of Cocciopesto. This was a material used by the Romans to keep their beverages safe and cool.
The negroni will be served throughout the week up until 18 September.
Smoke & Mirrors presents three Negroni’s
Singapore-based rooftop bar Smoke & Mirrors will join the Negroni Week celebrations with the presentation of three drinks. These are: Classic Negroni, Negroni Express and Bananas in a Glass.
Between 12-18 September, $1 from the proceeds of the aforementioned drinks will go to Slow Food (Singapore).
Mel John Chavez, assistant bar manager, has created the Negroni Express. It serves as a tribute to his home country of The Philippines and blends Botanist Gin, Campari, Mancino Vermouth, Jasmine Rice Syrup, Ancho Reyes Verde and Walnut Bitters.
The Bananas in a Glass, meanwhile, is a Negroni variation created by Eduardo Zamora, bar supervisor. It consists of banana-infused cognac, Campari, Sweet Vermouth and salted banana liqeur.