Brown-Forman to add Gin Mare brands to portfolio

Brown-Forman has announced that they have reached an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías, which will see Gin Mare and Gin Mare Capri added to its portfolio upon completion.

Founded in 2010, Gin Mare is a Spanish gin with Mediterranean-inspired recipe, while Gin Mare Capri, introduced last year, is created using Italian bergamot and lemons as well as botanicals.

Lawson Whiting, president and CEO of Brown-Forman, said: “Gin Mare and Gin Mare Capri are unique gin brands with impressive sales growth and strong distribution in important European markets. They are excellent complements to Brown-Forman’s super-premium portfolio. We believe this exciting acquisition enhances our capacity to deliver meaningful global growth for the long term.”

Gin Mare Capri

At the time of writing, Gin Mare is sold in more than 70 countries in the world and is one of the world’s largest ultra-premium gin brands. Production of the gin will still take place at MG Destilerías in Vilanova i la Geltrú, a fishing village, following the purchase.

The deal is expected to close within 60 business days.

“Brown-Forman is the perfect partner to bring Gin Mare to more consumers and bartenders around the world while keeping the brand’s commitment to producing a unique, high quality, Mediterranean gin,” commented Manu Giró and Marc Giró, CEO and master distiller MG Destilerías at respectively.

Vantguard’s co-CEO’s Antonio Pardo and Alfonso Morodo added: “Our motto at Vantguard is to create brands that are alive with soul and aim to put a sparkle in our customers’ eyes. It’s been a thrill to watch consumers embrace our brand, and we are excited about the future for Gin Mare with Brown-Forman’s resources and capabilities behind it.” 

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