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Bullards launches Pineapple, Ginger and Lime gin

Bullards Pineapple Ginger and Lime Gin

British gin brand Bullards is bringing some tropical brightness to your gin shelf this summer with its latest flavoured expression: Pineapple, Ginger and Lime.

The new gin has been created to coincide with the launch of Bullards’ flagship store in Covent Garden, London, which opens in Henrietta Street in May.

As early as the 17th century, when Covent Garden was establishing itself as a prominent fruit and vegetable market, exotic pineapples were a symbol of prosperity; to grow them, you had to be wealthy enough to own a heated greenhouse. The pineapple’s connection to Covent Garden was such that, when the high-end market was rebuilt in the 19th century, the fruit was adopted as its emblem.

Bullards Pineapple, Ginger and Lime Gin combines flavours of roasted pineapple with warming ginger and lime leaf. The new gin will also be available in Bullards refill eco-pouches, introduced along with its Coastal Gin in 2020.

It is not the only gin brand to have embraced pineapple as a botanical recently. In April, Whitley Neill announced the launch of its Pineapple Gin, inspired by travels to the Americas and distilled using Costa Rican pineapples.

The Bullards Pineapple, Ginger and Lime Gin will be exclusively available to purchase on the Bullards website, and in its Norwich and Covent Garden stores, retailing at £40 per 700ml bottle.

Russell Evans, Bullards owner, said: “We are thrilled to launch our latest gin to add to our portfolio of sustainable, independent spirits. We’ve chosen pineapple as our base due to its rich history with Covent Garden to coincide with our new shop opening this month on 28 Henrietta Street.”

Bullards’ new gin shop on Henrietta Street is opening as a joint initiative with its parter Double Dutch Mixers. As well as being a retail space, the store offers masterclasses in gin and cocktail making.

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