London distiller 58 Gin has unveiled a rebrand to mark its certification as a B Corporation (B Corp) organisation.
Rebranded as 58 and Co., the company has completely overhauled its product range to more clearly represent its ethos and showcase collaborative projects.
The urban distillery has always been ethically minded: it is run on 100 per cent renewable energy; its resin driveway is made from the equivalent of 141,000 plastic straws removed from the ocean; and it has fostered partnerships with the likes of Loddington Farm in Kent to help reduce waste.
Its B Corp accreditation signifies it is operating at the highest environmental and social standards. It joins a handful of distillers globally, including Sipsmith, Maker’s Mark and Bruichladdich, to hold the certification.
58 and Co. says the certification and rebrand will underpin its wider business growth plan, which focuses on partnerships with other ethical and sustainable drinks producers alongside the development of its core spirits range.
Part of this growth plan is a diversification of its spirits range, which currently comprises London Dry, Apple & Hibiscus, and Navy Strength gins. Later in 2022, it will be releasing a series of small-batch shōchū (a Japanese distilled drink) using by-product from London sake brewery Kanpai. It will also be introducing a triple-distilled vodka, made with 100 per cent British wheat spirit, to its core range.
It has rolled out new-look house gin and vodka bottles for hospitality venues, with eco-friendly refill pouches available. Meanwhile, a spirit refill service – hosted at a front-of-house distillery shop counter – will be a key component of planned upgrades to its premises, located beneath the railway arches in Haggerston.
Carmen O’Neal, 58 and Co. founder, said: “We’re absolutely delighted to unveil our new brand, which we feel truly represents our values, approach and future direction. We’re incredibly proud of our sustainability efforts, collaborative approach to spirit making and community focus, and achieving B Corp status is wonderful, particularly given the challenges that we’ve faced during the pandemic.
“Moving forward we’re excited to continue distilling some of the best and most meticulously made spirits in the UK, ensuring this is done in the right way, wherever we can, for people, planet and purpose.”
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