A premium Italian gin brand is aiming to raise £100,000 for Oxfam’s Ukraine Humanitarian Appeal through the sale of its flagship spirit.
Old Tom Gin 1821, launched in 2021, worked with Ukrainian businesses on the design of its bottle and labels. Now the brand’s founder Giorgio Cozzolino is striving to help Ukrainian citizens suffering as a result of Russia’s military assault on the country.
Cozzolino is donating £20 from the sale of each bottle of Old Tom Gin 1821 to Oxfam’s Ukraine Humanitarian Appeal – which could result in a £100,000 donation if all 5,000 bottles in stock are sold.
Cozzolino said: “The humanitarian situation in Ukraine is becoming more and more concerning by the day, with millions of people who have either fled or are still within the country desperate for food, water and clothing.
“Having worked closely with several Ukrainian businesses in the development of Old Tom Gin, I wanted to find a way in which we could raise funds to support them and their communities who now find themselves in an increasingly desperate situation. It, therefore, seems fitting that we can raise funds through the very product they helped us create, and through such a well-known and credible organisation as Oxfam.”
The money raised will support Oxfam and partner organisations, including the Red Cross and Save The Children, to respond to the crisis by providing Ukrainian citizens with essentials and helping vulnerable families.
Danny Sriskandarajah, CEO of Oxfam GB, added: “We’re very grateful to Old Tom Gin 1821 for its support for people fleeing devastating conflict in Ukraine.”
Launched in spring 2021, Old Tom Gin 1821 is distilled with Sicilian ingredients including blood oranges, lemons and basil. It is designed to celebrate both Cozzolino’s Italian homeland and Scotland, where he has lived for the past five years. Bottled at 43% ABV, the gin is available to purchase from the brand’s online shop priced at £49 per bottle.