Bombay Sapphire is raising its visitor experience game with a number of upgrades to its brand home and distillery at Laverstoke Mill.
Aiming to inspire creativity in its visitors, the Bacardi-owned gin brand has revamped its existing visitor offering at the stunning site in rural Hampshire, England as well as a number of new offerings.
The updates to the distillery include a personalised cocktail experience, with self-serve systems to let guests create their own G&Ts with Bombay Sapphire’s gins, and a new cinema room that will screen a documentary about the heritage of Bombay Sapphire and the sourcing of its 10 key botanicals, followed by a reveal of the site’s iconic glasshouses.
Guests will also be able to upgrade to a Gin Masterclass experience, which includes a cocktail-making session with a specially trained gin expert.
Meanwhile, the menu at the distillery bar has also been revamped to include recipes with the new Bombay Premier Cru and Bombay Sunset expressions, as well as Bombay Sapphire and 2020 release Bombay Bramble.
Jay Basson, Bombay Sapphire UK brand home general manager, said: “We’re delighted to unveil the updates we’ve made to the distillery, enhanced to ensure visitors have a truly immersive experience as they learn about the exquisite world of Bombay Sapphire and its incredible journey of inspiration, passion and creativity.
“As well as experiencing the brand-new cinema room, which provides the perfect build-up to the reveal of our iconic glasshouses, guests can now also sample the full range of BOMBAY SAPPHIRE gins after the distillery tour, including our exciting innovations, which are overseen by our master distiller Dr Anne Brock.
“We cannot wait to share the experience and showcase the story of our iconic gin in this idyllic Hampshire setting, right where we make every drop of Bombay Sapphire gin.”
Bombay Sapphire’s Laverstoke Mill is situated between the villages of Overton and Whitchurch in Hampshire, around 60 miles from London. Opened in 2014, it was the first distillery to achieve an ‘outstanding’ accreditation from the BREEAM architectural sustainability scheme.
The site has seen a 35 per cent year-on-year increase in visitors in 2021, helped by the growth of “spirit tourism” and more people in the UK holidaying at home, rather than booking trips abroad.
Pre-booking for visits to Laverstoke Mill is still essential, and temperature checks and the wearing of face masks are required.
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