Tanqueray has launched a non-alcoholic variant of its classic gin, Tanqueray 0.0%, which hits shelves at Sainsbury’s today (22 February).
Tanqueray 0.0% has been made using the same mix of botanicals as the original London Dry Gin: juniper, coriander, angelica and liquorice. It is the second new expression to join the Tanqueray range this month, after Tanqueray Blackcurrant Royale.
It comes two months after Gordon’s – also owned by drinks conglomerate Diageo – launched its 0.0% non-alcoholic spirit, which has already become a top seller in the ‘no and low’ category.
Like a lot of non-alcoholic spirits, Tanqueray 0.0% is also a lower-calorie alternative to its full-strength counterpart, with just 6kcals per 50ml.
According to the Drinks International Brands Report 2021, no and low-alcohol choices are expected to make up almost a quarter (23 per cent) of adult drinks over the next three years. Many spirits brands, such as Warner’s, Beefeater and Gordon’s, are capitalising on this growing sector with no or low-alcohol products.
Tanqueray master distiller Terry Fraser said: “Our expert innovation team has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience.
“Tanqueray 0.0% is created by distilling the same botanicals used in Tanqueray London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative.
“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus-led taste they’re expecting from Tanqueray when they choose not to drink alcohol.”
Anita Robinson, GB marketing director at Diageo, added: “We know that people are increasingly making more conscious decisions about what they consume, but this doesn’t mean that they should have to compromise on taste or experience. We are proud to be launching Tanqueray 0.0%, a delicious alternative for those who choose not to drink for whatever reason.”
Tanqueray 0.0% will be available in 70cl bottles from today in Sainsbury’s and in all other national supermarkets from April.