Tanqueray has announced the release of an indulgent new flavoured gin – and shared details of more new products to come in 2021.
The 41.3% ABV Tanqueray Blackcurrant Royale is inspired by Charles Tanqueray’s travels to France. It blends the brand’s London Dry Gin with French blackcurrants, vanilla and black orchid for a sophisticated flavoured gin.
The Blackcurrant Royale expression will be available from Amazon from 4 February and is rolling out in selected supermarkets from 17 February, with a plan to launch in hospitality venues later in the year.
Next up, in April, will come two ready-to-drink (RTD) cans featuring its Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin. The 250ml cans will combine the gins with tonic water, tapping into a growing trend for premium pre-mix products. The announcement comes in the same week that Slingsby Gin launched two premium pre-mix products.
Meanwhile a packaging makeover for the juicy Tanqueray Rangpur Lime Distilled Gin (41.3% ABV) is also set to launch in April, in Tesco and selected other stores. The renamed Rangpur Lime gin will be showing off a new lime green pack, to represent its bold citrus flavour profile and ensure it looks great on supermarket shelves.
Adrienne Gammie, marketing director for gins at Pimms & Baileys, said: “The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants.
“Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.
“We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”
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