English gin distillery Sis4ers is helping more people to sample and enjoy its spirits with a range of 20cl bottles.
The Salford-based distiller has launched the smaller bottles for its five gin expressions: Signature, Lime and Thyme, Strawberry, Caramel Espresso, and Passion Fruit and Cardamom.
Priced at £16 each, the distillery hopes the petite bottles will help grow sales on its web shop and make its gin range more accessible.
Lucy McAvoy, sales and marketing director for Sis4ers Distillery, said: “We are really excited to introduce 20cl bottles to the web shop and to share this line with retailers. The smaller bottles are perfect for gifting and ideal for shoppers looking to explore different flavours.”
Due to Covid-19 restrictions in England the Sis4ers Distillery is closed to the public for gin tours and tastings, but it is running online events.
Lucy added: “As we remain in lockdown we are always looking for ways to give consumers more of what they want and to increase revenue from web shop sales. While our tours and tastings remain on pause the web shop is the lifeblood of our business.”
The ‘McAvoy sisters’ Kerry Collins, Hayley Robinson, Kate Haslam and Lucy McAvoy first launched Sis4ers Distillery in 2017. Alongside its gins, the distillery has recently launched a range of gin and tonic pre-mixed cocktails. There are two flavours available: Sis4ers Signature gin and Indian tonic, and Sis4ers Strawberry gin and elderflower tonic.
The gin maker is also currently making a charity peach-flavoured gin, Home At 10, with a percentage of sales going towards hospitality charity So Let’s Talk.