Ryan Reynolds’ craft spirit brand Aviation American Gin is coming to a Sainsbury’s store near you after signing a UK-wide deal with the supermarket.
The gin, which is widely credited with propelling the growth of craft gin in the US, is going on sale in around 300 stores nationwide and online.
It comes after the brand signed a distribution deal with premium spirits importer and marketer Proof Drinks in 2020, in a bid to increase its exposure in the UK.
Commenting on the Sainsbury’s launch, actor and producer Reynolds said: “It’s no secret that I have an authentic and passionate connection to Aviation Gin. I truly believe it is the best gin on the planet and I’m excited that it’s going to be available to more people in the UK through Sainsbury’s stores and online.”
Michael Cary, buyer at Sainsbury’s, added: “At Sainsbury’s, we know that our customers are continuing to seek out premium gin. Ryan’s Aviation Gin is just the tonic and we’re really excited to be adding this smooth American variation to our range.”
Aviation (42% ABV) will be on sale with Sainsbury’s priced at £32 for a 70cl bottle.