English gin maker Ramsbury Single Estate Spirits has revealed a new bottle design for its products as it announced a nationwide listing with Waitrose.
The new-look Single Estate Gin and Vodka bottles will be available in more than 230 stores and online at waitrose.com from 1 February 2021.
Created by design agency Stranger & Stranger, the recyclable tinted glass bottles feature unique coordinates showing where the the grain was grown on the Ramsbury Estate to make the spirit inside. The bottle for its gin is also coloured to reflect one of its primary botanicals: quince.
Louisa Makin, UK country manager at Ramsbury Single Estate Spirits, said: “At Ramsbury we pride ourselves in combining tradition and innovation in pursuit of perfection when it comes to crafting our spirits, and our new design embodies this ethos too.
“We love the inclusion of the illustrations of the Ramsbury fields, which are cleverly applied to the inside of the lower labels to showcase the origin of the liquid and bring our closed-loop production process to life.
“As well as the new bottle, expanding our listing at Waitrose in store and online represents a significant milestone for Ramsbury Single Estate Spirits and we’re incredibly excited for its launch. It’s a source of great pride for us as it demonstrates that there is a continued consumer demand for quality, sustainable spirits.”
Stranger & Stranger stated: “New hidden details on the pack include maps of the estate, which emphasise the field coordinates where the winter wheat is grown, aiding the Ramsbury Single Estate storytelling experience. Aesthetically we wanted to give the brand a fresh, contemporary look and to ensure all details aligned with Ramsbury’s sustinable practices.”
Inspired by the 19,600-acre Wiltshire estate from which they take their name, the Ramsbury spirits are also available online from 31Dover, Master of Malt, The Whisky Exchange and Distillers Direct, as well as select hospitality venues including The Bloomsbury Hotel and Annabel’s.