Gordon’s 0.0% launches in time for Dry January

Leading gin brand Gordon’s has become the latest to launch its own non-alcoholic spirit for those looking to temper their drinking in 2021.

Gordon’s 0.0% is designed to echo the juniper-led character of its classic London Dry Gin, but without the alcoholic strength (or the calories, with just 24 of them per serving).

After going on sale in Tesco stores and online at Amazon in late December, the non-alcoholic spirit will be available through other retailers from this week – just in time for those taking part in Dry January and searching for top-notch ‘no and low’ alternatives.

It follows a string of new non-alcoholic releases to hit the market in 2020, including Warner’s 0% Botanic Garden Spirits and Salcombe Distilling’s NLL.

Charlotte Gibbon, GB head of marketing at Gordon’s, said: “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink. Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon’s, even if they’re opting not to drink alcohol.”

Anita Robinson, marketing director Diageo GB, said: “Our expert innovation team at Gordon’s has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience.

“Gordon’s 0.0% is created by distilling the same botanicals used in Gordon’s London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative.”

Gordon’s 0.0% is available now at a recommended price of £14 for a 70cl bottle.