East London Liquor Co. (ELLCo.) is showing the Royal Botanic Gardens, Kew in a fresh light and raising a glass to the world’s plants and pollinators with its new Kew Gin.
Created by ELLCo. head distiller Tom Hills, the gin showcases the vast array of flavours and sensations present in the plant world. It features botanicals sourced from Kew Gardens including fresh Douglas fir, floral lavender, sweet orange peel, earthy liquorice root and fennel seed.
Alex Wolpert, founder at East London Liquor Co., said: “We were so inspired by Kew Gardens UNESCO World Heritage Site, and with their incredible team whose dedication to working with plants and pollinators really make our gin possible. When creating this gin, we wanted to highlight some key botanicals which we sourced at Kew Gardens. Bright, floral and citrusy, the sweet orange and Douglas fir balance perfectly with the lavender – ideal for a wintry G&T garnished with an orange slice or sprig of rosemary from your garden.”
Quincy Leon, head of licensing at RBG Kew, said: “After months of lockdown, the all new Kew Gin has finally arrived to make everything marginally more bearable. The completely new formulation has been developed with our new partner, East London Liquor Co. The key botanicals in the gin come directly from Kew Gardens, including Douglas fir which has a wonderful piney flavour. With the addition of lavender and sweet orange, courtesy of our pollinator friends who are celebrated on the vibrant packaging, the gin is a true flavour of Kew and its values.”
The six-year-old East London distillery began a partnership with Royal Botanic Gardens, Kew in February 2020. Kew Gin is the first product in a new collaborative range to hit the market, with ready-to-drink (RTD) beverages and new spirits set to be announced in the coming months.