Premium spirits brand Pink Marmalade Gin has teamed up with up-and-coming UK artists for a charity release in aid of homelessness charity Crisis.
It has created a limited-edition range of five bottles featuring designs from Georgie Sladen, Louisa Foley, Tommy Gurr, Anna Jaxe and Annie Grainger.
To get their hands on a bottle, Pink Marmalade fans will have to enter a raffle on JustGiving, with tickets available to purchase from £5 and all proceeds going to Crisis UK’s Home For All campaign. While tickets start at £5, raffle entrants can of course donate as much as they wish.
Louis Jadwat, co-founder of Pink Marmalade Gin, said: “Crisis is a charity we have wanted to work with for a long time, and for me personally is one that is close to my heart as my Mum has been volunteering in a Crisis charity shop in London for many years. We have a great respect for Crisis; they do invaluable work in the fight against homelessness which is for us a grave human rights issue that so often exists in the background of everyday life.
“With this campaign, we hope not only to raise funds but to increase the awareness of the inequality that exists all around us. Given the close link between alcoholism and homelessness, we feel it’s only right that as an alcohol brand we don’t hide from the issue but instead play an active role in giving something back. What’s more, the coronavirus pandemic only serves to heighten not only the danger of being homeless, but also the threat of becoming homeless as we enter a period of great economic difficulty.
“It was great to work with five hugely talented artists who have been able to bring this project to life in ways we couldn’t imagine. We hope those who can give generously will, and that this campaign will be our first step to an ongoing relationship with Crisis and together we can show beating homelessness is an attainable goal.”
The Pink Marmalade Gin Raffle is now live and finishes on Monday, 30 November, when five winners will be announced. Raffle tickets can be purchased at www.justgiving.com/fundraising/pink-marmalade.