Bloom Gin is hoping to be at the heart of the 2021 festival season as the official gin sponsor of American Express presents BST Hyde Park.
Cancelled this year, along with so many other summer events and festivals, due to the Covid-19 pandemic, BST Hyde Park is set for a super return in 2021 with hundreds of thousands of festival-goers expected to attend the 10-day event.
Returning to the festival for a second time, Bloom Gin will be serving up its range of fresh and floral gins to revellers at the London festival. It will bring with it the Bloom Gin Bar, serving up tasting G&Ts and cocktails and sporting a VIP sun terrace.
A special cocktail has been developed for the brand’s BST Hyde Park bar: the Summer in Bloom. To support those in the drinks and event industries impacted by Covid-19, 10p from the sale of every Summer in Bloom cocktail and all other Bloom Gin serves at the bar will be donated to industry charity the Drinks Trust.
Elaine Maher, Bloom Gin global brand director at its owner Quintessential Brands, said: “American Express presents BST Hyde Park 2021 will be a huge and eagerly awaited celebration for the nation and we are absolutely delighted to be joining the festival as the official gin sponsor for a second year. Hyde Park is one of the greatest outdoor venues in the world and each year it hosts some of the world’s biggest artists, so there really is no better place to celebrate the return of festival season as we know and love it.”
Carla Morini, director of AEG Global Partnerships, which brokered the deal between Bloom Gin and BST Hyde Park, said: “Following on from what was a brilliant launch in 2019, we’re so pleased to be extending our partnership with Bloom Gin and welcoming them back to Hyde Park for 2021. Our festival goers are big fans of gin and we’re proud to have a partner that enhances the customer experience with quality beverages.”
Fancy making your own Summer in Bloom cocktail at home? We’ve got the recipe for you:
- 35ml Bloom London Dry Gin
- 20ml pink grapefruit juice
- Rose lemonade
- Pink grapefruit, to garnish
Combine the gin and pink grapefruit juice in a globe glass. Stir, add ice and top up with rose lemonade. Garnish with pink grapefruit.