Bombay Sapphire has announced the release of its first flavoured gin, inspired by an eponymous fruity gin cocktail.
Bombay Bramble sees the UK brand’s premium vapour-distilled gin macerated with fresh raspberries and blackberries. It contains no added sugar and no artificial colours or flavourings.
Ivano Tonutti, Bombay Sapphire’s master of botanicals, said: “Launching a flavoured expression was always going to take time as it’s important that the taste experience comes purely from natural botanicals and ingredients.”
Victoria Morris, global VP at Bombay Sapphire, said: “Bombay Bramble highlights our own unique approach to the gin category. We have focused on creating a gin that challenges what is possible for a flavoured and coloured expression. The result is a sophisticated, naturally flavoured gin that answers consumer demand whilst staying true to the core credentials of our brand’s global mission to ‘Stir Creativity’, with a well-balanced gin that inspires cocktail experimentation.”
Bombay Bramble is available at Sainsbury’s and Tesco stores with a recommended sale price of £23 and will be available in the on-trade, including at Greene King venues, from March.