Scottish distillery Eden Mill is making its pink gin a little greener with the launch of sustainable glass bottles.
The new crystal cut bottles for its Love Gin – a light blush expression with hibiscus flowers and rose petals – are designed replicates the style of bottle used by Eden Mill at its distillery site in St Andrews for whisky and gin during the 1800s.
The bottles are 20cl bigger than the original 50cl ceramic bottles to reduce bottle turnover and waste in the on-trade, while the lightweight design uses 18 per cent less glass than the industry standard. As well as being designed for better aesthetics and an easier pour, the premium pink gin’s new bottle also allows Eden Mill to give it a more competitive price point.
However, for those attached to Eden Mill Love Gin’s original ceramic bottle, they are still available to buy from Eden Mill stores and online at edenmill.com.
Paul Miller, Eden Mill CEO, said: “At Eden Mill we are constantly evolving and looking for ways to be more innovative in our response to trade and consumer needs. We’ve listened to your requirements and we’re delighted to now offer Love Gin in a new, more practical 70cl lightweight glass bottle.”
The new bottles are part of an ambitious sustainability strategy at Eden Mill, which also includes the construction of Scotland’s first carbon-neutral distillery and visitor attraction, due to open in Guardbridge in 2021.