UK gin brand Verano has announced a juicy new expression to its flavoured range.
Verano Passion Fruit Gin went on sale in more than 80 Slug & Lettuce bars last week before it hits the shelves in all 770 Stonegate bars nationwide – including Walkabout, Pop World and Common Rooms – over the coming months. It will also be launching in Asda stores from Sunday 15 March with a recommended price of £23.
Made by William Grant & Sons at its Girvan Distillery in Scotland, it is the latest addition to the Verano Gin range, which already features watermelon and lemon expressions.
Ifan Jenkins, UK marketing director at William Grant & Sons, said: “Our hugely popular Verano Gin range deserves a brand new, delicious flavour which not only tastes fantastic, but gives people a new opportunity to try ‘top trending’ passion fruit in a fresh way.
“With Verano we have introduced more vibrancy, informality and sociability into enjoying gin and we anticipate Verano Passion Fruit Gin being another big hit.”
William Grant & Sons recommend mixing Verano Passion Fruit Gin with tonic water or lemonade and garnishing with passion fruit wedges.
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