Winemaker Mirabeau is tickled pink over new gin release

French rosé producer Mirabeau is taking its first foray into the gin market with a new pink release.

The award-winning company, founded by British winemakers Stephen and Jeany Cronk, hopes its Mirabeau Rosé Gin will shake up the growing market for pink iterations of the spirit.

The couple, who say their product is a “true gin”, were inspired by the abundance of botanicals growing on their wine estate near Saint Tropez and its position in an area steeped in the history of the perfume trade.

The small batch gin uses grape spirit as a base, including some extracted in the dealcoholisation process for Mirabeau’s low-alcohol rosé, Forever Summer, and from its Classic Provence Rosé as an element of the distillate.

Made with locally foraged juniper, it is infused with botanicals including citrus, angelica root, coriander seed, bay and rosemary as well as three prime fragrance ingredients – rose petal, lavender and jasmine.

The company has partnered with Fever Tree to create the signature Mirabeau Rosé Gin and Tonic – made with Fever Tree’s Aromatic Tonic and garnished with a sprig of rosemary – but also suggests the gin is rounded enough to be sipped alone or could be mixed with dry vermouth for a Martini.

Mirabeau Rosé Gin, bottled at 43% ABV, is launching exclusively with Waitrose and Partners in January 2020 with a bottle priced at £35.