Edinburgh Gin has launched its latest flavoured gin expression, capturing the decadent combination of Bramble & Honey.
At 40% ABV, the producer of Edinburgh Gin, Ian Macleod Distillers, has created a, “showcase for the partnership of dark fruit and silky honey”.
Bramble & Honey joins Edinburgh Gin’s contemporary full strength flavour gin portfolio which includes Rhubarb & Ginger Gin and the fragrant Lemon & Jasmine Gin launched this summer.
Stats provided by Ian Macleod Distillers suggest that flavoured gin sales have further accelerated the growth of the UK gin market. In the past 12 months, Britons have bought almost 60 million bottles of gin across both on-trade and off-trade, with the juniper-based spirit now accounting for 68 per cent of the value growth in the spirits sector.*
Neil Boyd, UKM managing director of Ian Macleod Distillers, says: “This year, Edinburgh Gin continues to establish itself as a leader in the flavoured gin category by developing a premium and considered range of new products.
“Our Classic gin sits at the heart of our diverse flavoured gin range. It’s juniper-forward profile is the perfect base for a natural combination of Bramble & Honey, allowing us to create a truly indulgent full-strength flavoured gin.”
Edinburgh Gin pairs its new Bramble & Honey Gin expression with a premium tonic to add a fruity update to the classic gin and tonic.
With an RRP of £28, the new full-strength gin is available in 70cl bottles throughout the UK.
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