News Sam Coyne

Pineapple the king for Boutique-y event

That Boutique-y Gin Company is welcoming gin-lovers to its Pineapple Gin Parlour & Museum in London. Celebrating International Pineapple Day, the museum is a collaboration between the makers of Spit-Roasted Pineapple Gin and food historian Tasha Marks.

Running from 31 May – 3 June at 15 Bateman Street, Soho, guests will receive a free Pineapple Mule, when using the code-word ‘Mule.’

The Pop-Up                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Nodding to the history of the pineapple as a symbol of hospitality and decadence, That Boutique-y Gin Company’s weekend pop-up will run alongside a digital campaign dedicated to the ‘king’ of fruits, with the aim to reinstate the fruit in its rightful place in history. The multi-sensory event will take place at 15 Bateman Street Gallery in Soho to bring to life the fruit that makes their multi-award-winning Spit-Roasted Pineapple Gin.

The Pineapple Parlour will feature a Pineapple Museum, curated by food historian Tasha Marks to ensure the content is true to the history of the fruit, from the masterclasses to the scent used on the bespoke scratch & sniff wallpaper. Guests will also be treated to unlimited cheese and pineapple and a menu of pineapple gin cocktails crafted specifically for the event including the signature serve, the Pineapple Mule.

Global brand manager at That Boutique-y Gin Company, Jennifer Ghosh commented on the campaign: “We are on a mission to reinstate the pineapple as the ultimate symbol of decadence and hospitality. What better way to do that than to invite guests into our own Pineapple Parlour and London’s first Pineapple Museum on International Pineapple Day. Pineapple Gin first appeared in the Victorian era and we’ve curated our museum with Tasha Marks to regale those stories and celebrate this historic recipe.”

Brand ambassador Gareth Waughington will be leading six exclusive Pineapple Cocktail Masterclasses throughout the weekend to educate guests about both the liquid and perfect serves as well as the regal history of the fruit from the 1400s to the present day.

The Gin
To make Spit-Roasted Pineapple Gin, TBGC take fresh pineapples, coat them in demerara sugar, and then spit roast and macerate them in premium quality gin. The perfect serve is a Pineapple Mule with a squeeze of lime and a sprig of mint.

TBGC Spit-Roasted Pineapple Gin will be available to purchase in-store at the Pineapple Parlour. Any purchases made in-store receive a canned craft cocktail and a pineapple gin goodie bag.

You can find out what Gin Magazine made of That Boutique-y’s Spit Roasted Pineapple Gin in our blind tastings.

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