Master of Malt have collaborated with That Boutique-y Gin Company to create their first exclusive gin
The specialist drinks retailer, Master of Malt has released MoMer’s Web Page Gin, it’s debut exclusive gin bottling.
The expression has been created through partnership with That Boutique-y Gin Company in order to celebrate the retailer and its pioneering history.
Inspiration for the label was taken from an iconic episode of everyone’s favourite cartoon family, while also mixing in the current online culture of memes and gifs to illustrate the Master of Malt story to date.
While it is recognisable as a drinks purveyor, Master of Malt is equally a technology company and its new gin represents this inventive side of the business. Through the Zappar app, gin fans are able to see the label come to life and unlock exclusive video content.
The MoMer’s Web Page liquid is a twist on a classic dry-style gin, using basil, thyme and rosemary.
Master of Malt editor, Kristiane Sherry said: “MoMer’s Web Page Gin really sums up what Master of Malt is all about – we want to bring amazing drinks experiences to life, so exclusively developing a delicious gin and pairing it with augmented reality is the only logical thing we could do.
“To be able to celebrate the last 10 years of Master of Malt with a whole array of firsts – incredible liquid, tech and a whole lot of reminiscing with the team – was genuinely exciting and we are thrilled to release these results to the world.”
Jake Mountain, Master of Malt campaign manager, added: “It’s fantastic to share cocktail videos, additional info and more tongue-in-cheek label-based absurdity in such a fun and playful way with all those who have the bottle in their hand (and a mobile device in the other!).”
The first batch of MoMer’s Web Page Gin is limited to 660 bottles and is available exclusively from Master of Malt now for £29.95.