The Hayman family has launched its new London distillery in Balham, South West London.
Unveiled at the launch was a new look for the brand, created by packaging specialists Stranger & Stranger. The look features a contemporary colour palate, paired with period English typography. The brand claims that the design reflects the family’s longstanding position as champions of ‘true English gin’, while also signalling a new chapter.
Elements on each pack are produced using custom illustrations from a traditional English woodcut artist and is intended to reflect the handcrafted approached used in distilling the Hayman’s range.
Speaking on the new design, James Hayman comments: “It was important that the new look reflected our heritage and traditional distilling approach whilst also looking to the future, with a more contemporary palate that catches the eye on shelf and communicates a unique story to consumers. Our family have been distilling True English Gin for over 150 years – there is a great deal of history there which we are proud of, but we also see a big future for the style. We’re delighted to see the new packaging reflect that.”
The new Hayman Distillery is housed within a period brick warehouse, less than four miles from the family’s first distillery which opened in 1863. It will offer a range of tours.
James Hayman continues: “It has been a longstanding ambition for me, my sister Miranda and our father to bring the family distillery back to London – where our story first started. There are few if any other distillers who still produce gin the way we do – bringing together the 19th Century recipes handed down through five generations of our family with a true English two day distillation process. The new site provides a wonderful space from which we can share our story, educate, entertain and of course sample our range of True English Gins.”
Tours are bookable on http://www.haymansgin.com from early March, with tickets available from £20.