The Hayman family has launched its new London distillery in Balham, South West London.
Unveiled at the launch was a new look for the brand, created by packaging specialists Stranger & Stranger. The look features a contemporary colour palate, paired with period English typography. The brand claims that the design reflects the family’s longstanding position as champions of ‘true English gin’, while also signalling a new chapter.
Elements on each pack are produced using custom illustrations from a traditional English woodcut artist and is intended to reflect the handcrafted approached used in distilling the Hayman’s range.
Speaking on the new design, James Hayman comments: “It was important that the new look reflected our heritage and traditional distilling approach whilst also looking to the future, with a more contemporary palate that catches the eye on shelf and communicates a unique story to consumers. Our family have been distilling True English Gin for over 150 years – there is a great deal of history there which we are proud of, but we also see a big future for the style. We’re delighted to see the new packaging reflect that.”
The new Hayman Distillery is housed within a period brick warehouse, less than four miles from the family’s first distillery which opened in 1863. It will offer a range of tours.
James Hayman continues: “It has been a longstanding ambition for me, my sister Miranda and our father to bring the family distillery back to London – where our story first started. There are few if any other distillers who still produce gin the way we do – bringing together the 19th Century recipes handed down through five generations of our family with a true English two day distillation process. The new site provides a wonderful space from which we can share our story, educate, entertain and of course sample our range of True English Gins.”
Tours are bookable on www.haymansgin.com from early March, with tickets available from £20.