Marussia UK and Porter’s Gin have confirmed a deal by which Marussia will become exclusive distributor as the brand prepares to launch and expand in the UK.
A premium gin from Aberdeen, Ben Iravani, co-founder of Porter’s comments: “This is a significant and exciting step in the growth of our company. When we met with Marussia, they clearly understood and loved our brand – and there seemed to be a very natural culture fit. We’re hopeful that this is the start of a successful long term partnership.”
Paul Buckle, commercial director at Marussia UK adds: “We are delighted to be adding Porter’s Gin to our portfolio of premium brands. We’ve looked at a number of UK gin brands, but Porter’s stood out from the crowd. We feel it has great potential, and we’re confident that our customers will be proud to stock such a prestigious brand.”
Porter’s Gin is already stocked in Harvey Nichols and Selfridges.
The new distribution deal will be for all channels including online, and was by brokered by International Drinks Development Ltd. who work with drinks clients across categories to help drive their brand growth globally.